Madison

The Madison metropolitan area receives an AI displacement risk score of 69 out of 100, placing it at rank #212 among 393 US metros. This is close to the national metro average of 70, placing the area in the middle of the risk spectrum. An estimated 115,300 workers — 28.4% of the workforce — hold positions in occupations highly susceptible to automation.

The primary driver of risk in Madison is the concentration of employment in Retail, an industry where routine tasks, data processing, and customer interactions are increasingly being handled by AI systems. Among the most at-risk occupations in the area are Cashiers, Retail Salespersons, Fast Food and Counter Workers, and Customer Service Representatives — roles where advances in natural language processing, computer vision, and robotic process automation are already reducing demand. The area's above-average tech employment (5.0% vs 2.0% nationally) creates a dual dynamic: while tech workers build AI tools, many adjacent roles face displacement.

Higher-than-average wages ($68K vs $60K nationally) may provide workers more resources to invest in reskilling, but also create stronger economic incentives for employers to automate. Workers in this metro should consider developing complementary AI skills, exploring transition paths to lower-risk occupations, and leveraging local workforce development resources.