SOC 41-2021
Counter and Rental Clerks
Risk Score
⚠️62/100
High Risk
US Employment
👥398,620
Total workers
Median Wage
💰$39K
$29K – $62K
Projected Growth
📈+3.2%
2023-2033 (BLS)
GenAI Exposure
🤖31/100
Moderate exposure
💡 Counter and Rental Clerks face a risk score of 62/100 — 18 points above the national average of 44. With only 31/100 GenAI exposure, most core tasks remain resistant to current AI capabilities. See our methodology →
💡 Workers in this field earn $39K. The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths →
🔍 AI Impact Analysis
With a risk score of 62/100, Counter and Rental Clerks faces moderate automation pressure. While tasks like ai-powered product recommendation engines are increasingly handled by AI, the role retains significant human elements. The 398,620 workers in this occupation should focus on strengthening skills in resolving novel customer complaints with empathy and consultative selling for complex or high-value products to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace Counter and Rental Clerks?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths →
⚠️ Top Risk Factors
AI-powered product recommendation engines
Chatbot and virtual assistant sales displacement
Automated CRM lead scoring and outreach
E-commerce automation reducing in-store sales staff
🛡️ Tasks Safe from Automation
Resolving novel customer complaints with empathy
Consultative selling for complex or high-value products
Reading customer emotional cues and adapting approach
📊 vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
🔄 Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Education Administrators, All Other | 21 | $89K | 67% |
| Supervisors of Office and Administrative Support Workers | 23 | $66K | 63% |
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 62% |