SOC 13-1161
Market Research Analysts and Marketing Specialists
Risk Score
⚠️54/100
Elevated
US Employment
👥861,140
Total workers
Median Wage
💰$77K
$42K – $145K
Projected Growth
📈+6.7%
2023-2033 (BLS)
GenAI Exposure
🤖87/100
High exposure
💡 Market Research Analysts and Marketing Specialists face a risk score of 54/100 — 10 points above the national average of 44. With 87/100 GenAI exposure, this occupation faces significant pressure from AI tools despite strong projected growth. See our methodology →
💡 Workers in this field earn $77K ($31K above the national median). The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths →
🔍 AI Impact Analysis
With a risk score of 54/100, Market Research Analysts and Marketing Specialists faces moderate automation pressure. While tasks like large language model automation of analysis tasks are increasingly handled by AI, the role retains significant human elements. The 861,140 workers in this occupation should focus on strengthening skills in navigating regulatory ambiguity and compliance judgment and stakeholder management in complex organizational settings to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace Market Research Analysts and Marketing Specialists?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths →
⚠️ Top Risk Factors
Large language model automation of analysis tasks
Algorithmic trading and AI portfolio management
Automated financial reporting and reconciliation
AI-driven fraud detection replacing manual review
🛡️ Tasks Safe from Automation
Navigating regulatory ambiguity and compliance judgment
Stakeholder management in complex organizational settings
Ethical judgment in fiduciary and advisory roles
Strategic advisory requiring deep client relationship knowledge
📊 vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
🔄 Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 61% |
| Lawyers, Judges, and Related Workers | 17 | $144K | 59% |
| Business Operations Specialists | 28 | $80K | 82% |