27
/100

SOC 11-2021

Marketing Managers

ModerateFrey/Osborne: 1.4%

Risk Score

⚠️

27/100

Moderate

US Employment

👥

384,980

Total workers

Median Wage

💰

$161K

$82K – $0

Projected Growth

📈

+6.6%

2023-2033 (BLS)

GenAI Exposure

🤖

95/100

High exposure

How we calculate these numbers →

💡 Marketing Managers face a risk score of 27/100 — 17 points below the national average of 44. With 95/100 GenAI exposure, this occupation faces significant pressure from AI tools despite strong projected growth. See our methodology →

💡 Workers in this field earn $161K ($115K above the national median). The 3 recommended career transitions offer lower AI risk while reducing automation exposure. Explore transition paths →

🔍 AI Impact Analysis

With a risk score of just 27/100, Marketing Managers is well-positioned against AI automation. Core responsibilities like strategic vision-setting in uncertain markets and conflict resolution and mediation across departments rely heavily on human judgment and interpersonal skills that AI cannot easily replicate. The 384,980 Americans in this role can expect continued demand, though they should still stay informed about AI tools that can enhance their productivity.

Will AI Replace Marketing Managers?

Read our full analysis with verdict, risk factors, safe tasks, and career transition paths →

⚠️ Top Risk Factors

1

Project management automation and resource allocation AI

2

Automated performance analytics and reporting

3

AI-powered research and literature review tools

🛡️ Tasks Safe from Automation

Strategic vision-setting in uncertain markets

Conflict resolution and mediation across departments

Building organizational culture and employee engagement

Inspiring and leading teams through organizational change

Navigating complex interpersonal and political dynamics

📊 vs National Average

Median Wage$161K
+$115K

National avg: $46K

Risk Score27/100
-17

National avg: 44/100

GenAI Exposure95/100
+57

National avg: 38/100

Projected Growth6.6%
+2.9%

National avg: 3.7%

🔄 Career Transition Paths

OccupationRiskWageOverlap
Advertising, Marketing, Promotions, Public Relations, and Sales Managers16$145K72%
Architectural and Engineering Managers23$168K83%
Education Administrators, All Other21$89K82%