SOC 39-7010
Tour and Travel Guides
Risk Score
⚠️52/100
Elevated
US Employment
👥49,010
Total workers
Median Wage
💰$37K
$27K – $60K
Projected Growth
📈+8.1%
2023-2033 (BLS)
GenAI Exposure
🤖35/100
Moderate exposure
💡 Tour and Travel Guides face a risk score of 52/100 — 8 points above the national average of 44. With only 35/100 GenAI exposure, most core tasks remain resistant to current AI capabilities. See our methodology →
💡 Workers in this field earn $37K. The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths →
🔍 AI Impact Analysis
With a risk score of 52/100, Tour and Travel Guides faces moderate automation pressure. While tasks like ai-powered skincare and beauty recommendation apps are increasingly handled by AI, the role retains significant human elements. The 49,010 workers in this occupation should focus on strengthening skills in adapting techniques to individual body types and preferences and building trust and rapport with repeat clients to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace Tour and Travel Guides?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths →
⚠️ Top Risk Factors
AI-powered skincare and beauty recommendation apps
Virtual try-on technology reducing in-person consultations
Automated booking and client management platforms
AI fitness coaching apps displacing personal trainers
🛡️ Tasks Safe from Automation
Adapting techniques to individual body types and preferences
Building trust and rapport with repeat clients
Personalized hands-on service requiring tactile skill
Emotional support and active listening during sessions
📊 vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
🔄 Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Curators | 32 | $62K | 72% |
| Concierges | 29 | $37K | 76% |
| Social Workers, All Other | 22 | $69K | 65% |