Rankings β Will AI Replaceβ¦
Will AI Replace Public Relations Specialists?
π‘ Public Relations Specialists have a composite risk score of 36/100 (Frey-Osborne probability: 18%, GenAI exposure: 83/100). With 280,590 workers in the US, this occupation faces moderate but manageable AI pressure. Full occupation profile β
π― The Verdict
Partially. Some tasks will be automated, but the core role will likely adapt and evolve.
With 280,590 workers and a median wage of $70K,public relations specialists represent a significant portion of the US workforce. Their GenAI exposure index is 83%, meaning a majority of their core tasks overlap with current generative AI capabilities.
Risk Score
36/100
Employment
280,590
Median Wage
$70K
GenAI Exposure
83%
β οΈ Top Risk Factors
AI music composition and audio production
AI coding assistants reducing developer demand
AI-powered research and literature review tools
π‘οΈ Tasks AI Can't Easily Replace
Emotionally resonant storytelling and narrative craft
Original creative vision and artistic direction
Collaborative creative ideation and brainstorming
Cultural interpretation and contextual sensitivity
π Career Transition Paths
Related occupations with lower AI risk and high skills overlap:
Artists and Related Workers, All Other
71% skills overlap Β· $73K median wage
Fashion Designers
71% skills overlap Β· $81K median wage
Special Effects Artists and Animators
82% skills overlap Β· $100K median wage
β Frequently Asked Questions
Will AI completely replace public relations specialists?
Partially. Some tasks will be automated, but the core role will likely adapt and evolve.
What is the AI risk score for public relations specialists?
Public Relations Specialists have a composite AI automation risk score of 36 out of 100, classified as "Moderate".
How many public relations specialists are there in the US?
There are approximately 280,590 public relations specialists employed in the United States.
What do public relations specialists earn?
The median annual wage for public relations specialists is $70K.
What skills should public relations specialists develop?
Focus on tasks AI can't easily replicate: emotionally resonant storytelling and narrative craft, original creative vision and artistic direction, collaborative creative ideation and brainstorming, cultural interpretation and contextual sensitivity. These human-centric skills will become more valuable as routine tasks are automated.