SOC 41-9012
Models
Risk Score
⚠️68/100
High Risk
US Employment
👥5,350
Total workers
Median Wage
💰$90K
$38K – $124K
Projected Growth
📈-0.5%
2023-2033 (BLS)
GenAI Exposure
🤖78/100
High exposure
💡 Models face a risk score of 68/100 — 24 points above the national average of 44. With 78/100 GenAI exposure, this occupation faces significant pressure from AI tools despite weak projected growth. See our methodology →
💡 Workers in this field earn $90K ($44K above the national median). The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths →
🔍 AI Impact Analysis
With a risk score of 68/100, Models faces moderate automation pressure. While tasks like automated crm lead scoring and outreach are increasingly handled by AI, the role retains significant human elements. The 5,350 workers in this occupation should focus on strengthening skills in in-person product demonstrations and hands-on experience and reading customer emotional cues and adapting approach to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace Models?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths →
⚠️ Top Risk Factors
Automated CRM lead scoring and outreach
Self-checkout and cashierless store technology
E-commerce automation reducing in-store sales staff
Chatbot displacement of customer-facing interactions
🛡️ Tasks Safe from Automation
In-person product demonstrations and hands-on experience
Reading customer emotional cues and adapting approach
Consultative selling for complex or high-value products
📊 vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
🔄 Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 69% |
| Architectural and Engineering Managers | 23 | $168K | 55% |
| Fundraising Managers | 24 | $123K | 53% |