SOC 41-2031
Retail Salespersons
Risk Score
⚠️66/100
High Risk
US Employment
👥3,800,250
Total workers
Median Wage
💰$35K
$26K – $48K
Projected Growth
📈-0.5%
2023-2033 (BLS)
GenAI Exposure
🤖53/100
Moderate exposure
💡 Retail Salespersons face a risk score of 66/100 — 22 points above the national average of 44. With 53/100 GenAI exposure, this occupation faces significant pressure from AI tools despite weak projected growth. See our methodology →
💡 Workers in this field earn $35K. The 3 recommended career transitions all maintain competitive wages while reducing automation exposure. Explore transition paths →
🔍 AI Impact Analysis
With a risk score of 66/100, Retail Salespersons faces moderate automation pressure. While tasks like ai-powered product recommendation engines are increasingly handled by AI, the role retains significant human elements. The 3,800,250 workers in this occupation should focus on strengthening skills in negotiating bespoke deals with multiple stakeholders and consultative selling for complex or high-value products to stay ahead. The role will likely evolve rather than disappear.
Will AI Replace Retail Salespersons?
Read our full analysis with verdict, risk factors, safe tasks, and career transition paths →
⚠️ Top Risk Factors
AI-powered product recommendation engines
Chatbot and virtual assistant sales displacement
E-commerce automation reducing in-store sales staff
Dynamic pricing algorithms replacing pricing roles
🛡️ Tasks Safe from Automation
Negotiating bespoke deals with multiple stakeholders
Consultative selling for complex or high-value products
In-person product demonstrations and hands-on experience
📊 vs National Average
National avg: $46K
National avg: 44/100
National avg: 38/100
National avg: 3.7%
🔄 Career Transition Paths
| Occupation | Risk | Wage | Overlap |
|---|---|---|---|
| Education Administrators, All Other | 21 | $89K | 55% |
| Supervisors of Office and Administrative Support Workers | 23 | $66K | 51% |
| Advertising, Marketing, Promotions, Public Relations, and Sales Managers | 16 | $145K | 50% |